Google
Ads by
Bluehost

There are many great businesses trying to broadcast their message to the world. Google is both the world's largest and most popular search engine and advertising platform. Running ads on Google is often the best way for businesses to reach the right people, at the right time, at the right place. Google's advertising tools are very powerful yet highly complex, and require a lot of resources and knowledge to successfully run online ad campaigns. Anyone with an online presence can benefit from using the Google Ads platform - from young businesses taking their first steps in online marketing, to mature companies taking a leap forward to get the most out of their ads.

By using advanced machine learning, we remove the complexity of Google Ads and make it accessible to anyone who wants to grow their business. We build highly customized Google Ads campaigns and manage your campaigns day and night to get the most out of your advertising.

While we are working in the background, you can enjoy a clear overview of essential performance metrics in your account where you have full control over your campaign structure. By using our advertising solution, you don't struggle with flawed campaign structures or suffer from costly bidding strategies. Instead, you can focus on your core business. On top of all this great technology, we also provide access to our expert support team who is always happy to answer questions and offer you professional assistance with your Google Ads.

Cobiro is a fully automated machine-learning platform that helps convert the content on your website into high-quality Google ads. As an official Google Premier Partner, Cobiro can build and manage highly customized Google Ads campaigns based on your goals and use a self-learning AI software to optimize your ad campaigns.

The intelligent Cobiro Bidding Engine constantly analyzes your traffic environment to get the best bids for every keyword which helps increase your ad clicks and conversions. Cobiro uses different match type strategies to quickly identify and invest in the keywords driving the most traffic to your website.

With Google Ads by Bluehost powered by Cobiro you can use advanced technology to do the work for you without the need for professional knowledge about Google Ads or complex online marketing strategies.

The auction-based system is an essential part of Google's advertising platform on which advertisers bid on certain keywords relevant to their product or service.
When someone starts a search on Google, your ads can appear based on the similarity between your keywords and the person's search terms. For each search on Google, an auction takes place in Google Ads between all advertisers who bid for related keywords. Each auction determines whether your ad appears in the search results and on which position.

To win the right auctions, you need to constantly manage lots of different factors at the same time:

• Select proper keywords and matching types
• Have a high Quality Score
• Use a suitable bidding strategy
• Set a competitive max ad spend
• Choose a sufficient budget size

We found a way to bridge the gap between an amateur and a pro merchant. With Bluehost you can leave the complex bidding to the self-learning AI system to make sure you always get the right bids for the right keywords in the most efficient way.

After your setup, we will immediately start optimizing your campaigns to attract more customers to your website.

Normally, it takes up to around four weeks until we have collected enough data about your campaign performance to generate significant improvements.

Keep in mind that the final campaign outcome is not only determined by us but also relies on other important factors:

• Quality Score: This is Google's estimate of the quality of your ads, keywords, and landing page. Higher quality ads can result in lower prices for your keywords and better ad positions. We can take care of your keywords but not of your landing page. Therefore, it is important to ensure a positive landing page experience for your customers including relevant content, high website security, easy navigation structure, and fast loading times.
• Low Traffic Volume: The more data our system collects, the better it will do its job of improving your campaigns. Little traffic due to a low number of search queries for your keywords can slow down this process. A possible reason can be a season when your products or business offering is not in high demand. A lack of traffic can be also related to targeting a low-traffic industry, audience or location that is not yet very internet-oriented. In this case, it can help to expand the target area and add more keywords to attract more website visitors and speed up the optimization of your campaigns.
• Budget Size: There is no general rule on the "right" budget size but here are some basic tips you can follow when you choose a budget. It is always important to align your budget with the number of products you advertise and the size of the markets you target. From our experience, we know that most customers who choose a daily budget of at least $50 can expect good results in a reasonable time frame. An indicator that your budget might require some adjustments is when you often run out of your budget earlier than expected. In this case, you will see a notification in your Google Ads account that your balance is exhausted.
• Max. Cost Per Click (CPC): Your daily budget and max. CPC are two sides of the same coin. Based on your keyword selection, we will automatically determine a competitive CPC to get the most out of your daily budget.
• Target Location & Audience: As mentioned under "Low Traffic Volume" it can make sense sometimes to increase the target location to reach a larger audience. Vice versa, it is also important not to target an area that is too broad. As a rule of thumb, you should start with a target location which is as small as possible and as large as necessary. By doing so, you make sure that you keep a tight advertising focus so your budget is used for your core market and doesn't get diluted. You can always make changes to your target location in your account.

If you want to advertise different landing pages, you need to opt for our Premium campaign solution.

You can create unlimited ad campaigns each one related to the desired landing page of your domain.

We don't interfere with any of your existing campaigns. Once you have finished the setup, we will start optimizing your new Bluehost campaigns only.

Our marketing solution is not currently designed for social media accounts (e.g. Facebook, Instagram). However, Bluehost does offer a variety of professional services that can assist with this type of website promotion, and is actively iterating upon our platform to fit the needs of our customers.

Google Ads is based on the pay-per-click (PPC) advertising system.
It means you're only charged by Google when someone clicks your ad. In other words, when your ads are running and visible to users without getting clicks you don't pay anything.
Keep in mind that you always have full control over your maximum advertising costs which is determined by your daily budget.

On July 24th, 2018, Google AdWords has changed its brand to Google Ads - even though many users still refer to Google Ads as Google AdWords. This brand change covered the full range of Google campaign types including Search, Display, and Video. Google Ads came with a new logo and the brand change was reflected in Google's new product interface, Help Center, billing documents, URL, and much more.

While it might seem like a big shift, the general use of Google's services remained the same and the brand change had no impact on the users' advertising activities or campaign performances.

Therefore, we will continue to help businesses around the world to build and optimize their high-quality ads using advanced machine learning.

Terms for offer:

1. Offer available to customers with a billing address in the United States & Canada only. One promotional code per advertiser. Offer in Great Britain Spend £25, Get £75. France, Germany, Italy, and Spain - spend €25 get €75.
2. To activate this offer: Bluehost/Constant Contact will enter a voucher into your account when you create or connect your Google Ads account within the onboarding flow.
3. To earn the credit: Your advertising campaigns must accrue costs of at least 25, excluding any taxes, within 30 days of connecting your Google Ads account. Making a payment of 25 is not sufficient. The tracking of advertising costs towards 25 starts automatically when you start advertising with Bluehost/ConstantContact.
4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
6. You won't receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don't want to continue advertising, you can pause or delete your campaigns at any time.
7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.
8. Full terms and conditions can be found here http://www.google.com/ads/coupons/terms.html.