Do you have WordPress running on your website? If yes, then this post will be beneficial for you and for your blog. WordPress is a great Content Management System that makes it easy to create and update new content for your site. However, if you don’t optimize WordPress content, then this can hurt your conversion rates, traffic, authority, and more.
In this post we will discuss 10 simple WordPress tips for website content optimization for all content creators, bloggers & SEO’s.
However, before jumping into the article let’s understand more about WordPress.
What is WordPress?
WordPress is a Content Management System initially created by Matt Mullenweg and Mike Little. WordPress’s first version was first seen, or you can say released on May 27, 2003.
You can use WordPress for your blog and install it with one click to create your blog and easily add functionalities by adding plugins. WordPress runs on a web server, which requires a hosting plan.
WordPress is used by top organizations and websites such as The Guardian, Forbes, The New York Times and many Indian news companies too run their blogs on WordPress. Along with this, it is also used by millions of small businesses and individual bloggers.
Now, if you already own a website or blog then in order to rank your articles well in search engines you must write high-quality content with proper optimization. Optimization helps your content to be found on relevant search queries done on search engines.
10 WordPress Tips for Bloggers to Optimize Their Website Content
Content optimization is a great way to improve the rank of your WordPress site fast and get impressions that you can see in Google Search Console. When it comes to WordPress content optimization, there are a few things you can do to make sure your content is as effective as possible.
One thing that you should be doing if you want people to find what they’re looking for on Google, Yahoo! and Bing search engines is publishing high quality content with proper optimization which helps it come up in relevant searches done by these three big search engines.
Here are 10 tips that can help ensure optimization and help your website be found easily:
- Use keyword research to determine which keywords to target
The first step in optimizing your content is to identify the keywords you want to target. You can use a tool like Google AdWords Keyword Planner (Used for finding Keywords for Google Ads) or SEMrush to find keywords that have a high monthly
search volume and low competition. You can also check SEMrush Benefits so that you can plan your primary and secondary keywords.
Once you have determined which keywords you want to target, you need to make sure they are included in your content. You can do this by including them in the title of your article and in the body of your article.
- Optimize your titles and meta descriptions
On-page SEO optimization is essential for any WordPress website that wants to rank well in search engines. There are several things you can do to improve your on-page SEO, including:
- Titles and meta descriptions are two of the most important on-page SEO elements. You want to make sure that your titles are catchy and descriptive, and that your meta descriptions are attention grabbing and include your target keywords
- Use keyword-rich URLs – Your website URLs play a role in on-page SEO, so you want to make sure they are keyword rich. This means including your target keywords in your URL string
- Do internal linking
Internal linking is a great way to improve the SEO of your WordPress website. By linking to other pages on your site from your content, you can help Google to understand your website structure and determine which pages are most important.
You can easily add internal links to your WordPress website content by using the link tool in WordPress. Simply select the text you want to turn into a link and click the link button. WordPress will automatically create a hyperlink for you.
You can also add external links to your content by using the link tool. Enter the URL of the website you want to link to, and WordPress will automatically create a hyperlink for you.
- Use images and videos
Images and videos are a great way to add visual appeal to your WordPress content and help to keep readers engaged. However, you need to make sure that you use them sparingly or they can hurt your SEO.
When it comes to using images and videos in WordPress content, there are a few things you need to keep in mind:
- Make sure all images and videos are properly optimized so they load quickly. You can use a tool like ImageOptim or VideoOptimizer to optimize them
- Use images and videos sparingly
- If you use too many images and videos, it can hurt your SEO. Use at least 2-3 images in one article for better loading time. You can also use WP Rocket Cache plugin to boost your load timing.
- Content optimization with SurferSEO
SurferSEO is a WordPress plugin that helps you to optimize your content for search engines. It includes a range of features that allow you to improve your SEO, including:
- Title optimization
- Meta description optimization
- Heading optimization
- Internal linking
- Image optimization
- Video optimization
- XML sitemap generation
You can download SurferSEO for free from the WordPress plugin repository.
- Schema optimization
When it comes to WordPress content optimization, schema markup is an essential element. Schema markup is a code that you can use to help search engines understand the content of your website.
If you want to optimize your WordPress content for search engines, you need to make sure that your website is using Schema markup. You can do this by using a plugin like Schema Pro or All in One Schema Rich Snippets, however, if you are using RankMath SEO then you don’t require any separate plugin.
How Schema markup Works?
Schema markup is a code that you can use to help search engines understand the content of your website. When you use Schema markup, you are adding extra data to your website that helps search engines to better understand your content.
Adding Schema markup to your WordPress content is a great way to improve your SEO. When your article gets indexed Web crawlers get an understanding of which schema, they should rank this article.
Types of Schema
There are several different types of schema markup that you can use on your WordPress website.
Commonly used Schema markups are as follows:
- Article schema
- Product schema
- Event schema
- Recipe schema
- Review schema
- News Schema
- FAQ Schema
Each type of schema markup has its own set of properties that you can use to further optimize your WordPress content.
- Content Structure Optimization
Structuring your content is very crucial for users to navigate as well as web spiders to understand your page. If you want your content to be effective, you need to make sure that it is properly structured.
One of the best ways to structure your WordPress content is by using headings and subheadings. This will help to break up your content and make it easier for readers to follow.
You can use the heading and subheading features in WordPress to easily create headings and subheadings in your content.
Simply select the text you want to turn into a heading or subheading and click the heading or subheading button. WordPress will automatically create the heading or subheading for you.
You can use from H1 to H6 however, based on my personal experience I recommend using
One H1 which is by default your title, 2 to 3 H2 headings, and 4 to 6 H3 headings on a single blog post.
- Reading flow optimization
One more thing you need to keep in mind the most is: reading flow. Reading flow is the way that readers move through your content. If you want your WordPress content to be effective, you need to make sure that it has a good reading flow so that they can skim through your content very easily.
There are a few things you can do to improve the reading flow of your WordPress content, including:
- Using headings and subheadings
- Breaking up your content into small sections
- Using images and videos sparingly
- Using bullet points and lists
- Using short paragraphs
- Perfect post length
Post length is an important factor to consider. If you want your content to be effective, you need to make sure that it is the right length.
There are a few things you need to keep in mind when it comes to post length, including:
- Try your WordPress posts length should lie in between 1,500 to 2,000 words
- People share long articles on their social media if they find it valuable so long articles help you in multiple ways
- Longer posts are more likely to rank higher in search engine results pages
- Regular updating your content
WordPress content should be updated on a regular basis. If you want your articles to easily outrank your competition, you need to make sure that it is up to date.
One of the best ways to update your WordPress content is by using a plugin like WordPress SEO by RankMath. WordPress SEO by RankMath allows you to update your content with ease, and it also helps you to optimize your content for search engines.
You can download WordPress SEO by RankMath for free from the WordPress plugin repository. Check here more about website optimization.
Why is best web hosting required to rank better in search engines?
Best hosting is one of the most important factors for ranking high in search engines. In order to rank high, your website needs to be hosted on a server that is fast and reliable. You also need to make sure that your website is optimized for SEO.
One of the best hosts in the market today is Bluehost. Bluehost offers fast and reliable hosting, as well as WordPress-specific optimization that helps you rank higher in search engine results pages.
Bluehost is a WordPress recommended hosting provider, you get a FREE Domain name for 1st year, FREE SSL, SEO tools, free premium Cloudflare CDN, 1 click WordPress install, 24/7 support and much more.
Bluehost is a fast and secure web hosting powering over 2 million websites worldwide. Our Bluehost WordPress hosting starts from Rs.179 per month
It’s highly recommended to use the best and reputed hosting providers for your website for high performance and fast load timings. If you want to buy or switch your hosting provider then Bluehost is highly recommended, I am using Bluehost on many of my niche websites and really love the hosting experience.
Conclusion
All and all, in order to be in the competition and rank above your competitors you must optimize your content daily and should follow basic SEO practices. Content optimization is a must for every blogger to be in the content marketing game and grow fast.
Use relevant tools and hosting to generate profitable business out of your website or blog and earn good numbers.
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