It’s easy to create a WordPress website – be it a personal, business, e-commerce, blogging or any other kind of website! With the right website builder and hosting plan, you’ll be able to get your WordPress website up and running in no time. But what’s next?
How do you tell people about your website? How do people find out about you? How do you ensure your target audience finds you and does business with you? How do you build credibility, increase traffic, grow and succeed? Well, that’s where marketing comes in.
Marketing has become one of the most crucial factors contributing to growth and success. However, it’s effective planning, execution and strategic marketing campaigns that make the real difference!
WordPress is a powerful platform that allows users to fully customize their websites and meet their business or personal website needs. WordPress websites alone have over 409 million people viewing more than 20 billion pages each month.
There are many reasons why the WordPress CMS is more popular than other Content Management Systems, however, the fact that you can, not just easily build and manage a WordPress website but also effectively market it, makes it even more alluring!
So what are the best ways to market your WordPress website? Let’s look at 6 effective tips to get started.
6 WordPress Website Marketing Tips
To begin, make sure you are marketing your website in all traditional, but important ways – word-of-mouth, add it to business cards and other business documents, including your website in email signatures, invoices, presentations etc.
Once that’s done, move on to these six significant ways to better market your WordPress website:
1. Search Engine Optimization (SEO)
SEO has got to be Numero Uno on this list of effective ways to market your WordPress website. SEO makes it easier for your audience to find you. It is a strategy that optimizes your website for better reach, search and visibility. With SEO, search engines are able to pop up your website as a relevant search result when users search for the products/services or content that your website offers. The right WordPress website SEO practices will help you boost rankings and drive more traffic to your website. SEO Plugins, Keyword Research, Optimized Content and Images, relevant information and a secure website are key ways to make sure that your audience gets to you.
2. Social Media Platforms
Leveraging social media platforms to market your website has become essential. Today, most users rely on social media platforms to find new and relevant businesses, get reviews and feedback, check their credibility and make buying decisions. Depending on the products and services you offer, pick the right social media platforms that can help you reach a larger audience and drive them to your website. For example, if you sell Home Décor products, a platform like Instagram can help you showcase your products and entice users to head to your website to buy, view more products and keep coming back for more. You can also use the platform to drive traffic to your blog to share more informative content about your products and services.
3. Popup, Optin and Lead generation Plugins
There are many optin, lead generation and pop-up plugins that allows you to turn your website visitors into customers, subscribers, leads and more. You can create and display pop-up messages on your WordPress website asking your visitors to sign up for your email newsletters, follow you on social media platforms, share your content on other platforms and other ways to stay connected with you – thus giving you a better chance to convert them into customers. The plugin encourages visitors to do more, and stay connected with you.
4. Email Marketing
Email Marketing is an effective way to stay in touch with your existing and potential customers. You can use multiple strategies to build an email list and stay connected. Email marketing gives you the edge by allowing you to send personalized messages that have a greater impact on your audience. With simple sign-up forms built on your website and through your social media platforms, you can get the attention your website deserves. It also helps you to keep bringing back people to your website through targeted messaging, offers, promos, feedback, festive greetings, and many other email campaigns that you can plan and send out.
5. Guest Blogging
Guest blogging allows you to write blogs for other websites/platforms and drive traffic to your website. You can create backlinks, increase search rankings and generate referral traffic through guest blogging. Make sure you post guest blogs on websites/forums relevant to your website content and your target audience. You market your thought-leadership and thus, your website to a larger audience by sharing relevant content via your guest blog. It builds authority, boost visibility and drives traffic to your website.
While the goal of marketing and advertising may be the same, they are two different strategies to grow your business. Advertising through paid channels, social media platforms or display ads is an effective way to market your website and increase traffic. Pick the right and relevant keywords, and choose a few platforms that you want to advertise on. Always know your advertising goal and budget before you start investing.
Effective Ways to Get the Best Results from Your Marketing Efforts
Once you’ve put all the above-mentioned marketing tips into practice, don’t stop! While these tips will help you get more traffic to your website, you also have to make some efforts to keep them there. Here are some tips to further boost your marketing efforts:
Call To Action
You need to make it clear as to what you expect your audience to do. If they find you on a social media platform, do you want them to ‘Follow’, ‘Visit Website’ or ‘Buy Now’. Similarly, if they are on your website, do you want them to ‘Read More’, ‘Checkout’, ‘Add to Cart’, ‘Subscribe’ or ‘Contact You’. A Call to Action tells your audience what you want them to do to take the next step in their journey. This can be displayed through call-to-action buttons that take them to the next step. Here’s a simple yet effective example of a CTA, ‘Sign Up – It’s Free.’ that clearly tells people what to do to get started:
Secure and Protect
One of the simplest, yet essential ways to market your website is by bumping up your website security. A safe and secure website gives visitors the trust to do business with you. If you expect your visitors to share personal or financial information with you, the least they expect is you’ll keep that data safe! Use the right security plugins, make sure you have an SSL certificate, migrate to HTTPS, limit login attempts and secure your WordPress website admin access to minimize all possible risks. Additionally, use the latest versions of WordPress and all the plugins. Building trust through security is an effective way to build credibility for your website and as a result market it to a larger audience.
A/B Testing is a way to create two versions of a thing, version A and Version B, and test which one is more effective. This could be two versions of a landing page on your website, a marketing email, a social post, copy, image, call to action – anything! Using A/B testing helps us makes our marketing campaigns stronger. For example, if you’re creating a landing page for an upcoming event. You can create two versions divide your audience into two groups so each group sees a specific landing page. This will help you identify which page was more effective by seeing how many people RSVP’d or signed up for the event through a particular page. You can then analyze the differences and know what works best with your audience. WordPress has a number of tools and plugins that help you A/B test – make sure you make the best use of them!
Here’s an example of A/B testing a landing page with different Call to Action Buttons. One Says ‘APPLY NOW’ and the other says ‘SUBMIT’:
Game, Set, Market!
Built your website, launched it – it’s now time to market it to the world!
The right marketing tips, tools and strategies will make sure that your target audience can find you, reach you, stay connected with you and do business with you. Start with these six tried and tested strategies to market your WordPress website and as you grow keep reworking on your plans to make them more effective.
If you’re looking for experts to guide you along the way, check out our Bluesky Service – specially built to help you build, manage, grow, and market your WordPress website. For more tips head to our WordPress Tutorials page.