Decoding an E-commerce Website
As per the Cambridge dictionary, Commerce is defined as the activities involved in buying and selling things, and E-commerce stands for Electronic Commerce meaning activities involved in buying and selling on the internet, and it also covers the transfer of money and data to perform these transactions. The stores that sell on these websites are known as E-commerce stores or online businesses. If you’re planning to start an online store, then you need to make your website engaging and one that communicates with your customers. It should have an overview of your business, contain all the general information, your business photographs, testimonials/reviews, links to your social media, FAQ page, your business policies, contact details, etc. And all of these should promptly and easily be available for the customers to find. The website should not be cluttered and too confusing, it needs to be organised in pages for things to easily be located or else the customers lose the attention and skip your website. Now that we’ve understood what an e-commerce website is and the basic things you should keep in mind when designing it. Let us now move on to the pages your e-commerce website for small businesses should have.6 Must Have Pages for Your E-commerce Website
Here are 6 crucial pages you should include on your e-commerce website to be successful and attract customers and generate revenue:- Homepage You may consider the homepage as the entrance of your store or the face of your store. Your homepage needs to be appealing to the visitors and hook them on as soon as they land on your website. it needs to have the preliminary information about your business in a concise manner with banners and supporting images of your products/services.
- About Us Page The About Us page is supposed to include a brief summary of your business, the founding date, how you started your business and how it has transformed, details of the board of directors and the other team. In short, everything that is important for your business needs to be on the About Us page.
- Products/Services Page This page should have detailed information about the products and services that your e-commerce store offers. Customers can browse through your products and services and click on buy, pay for it online and buy it on the spot. To make sure the customer payment process is seamless make sure that you integrate the top payment gateways that are safe and secure.
- FAQ Page An FAQ page can club all the user’s doubts and queries and provide answers and solutions to it so that it can guide the new user before he/she reaches you out with that query and thereby saving yours and your customer’s time. However, if customers still have questions, you can redirect them to your Customer Care service where they can get in touch with you directly over call, email or chat.
- Testimonial Page Not all e-commerce websites have this, but it is a good practice to make the customer’s review public so that your prospective customers get an idea about the product or service they are going to buy. Not only does this help in building trust and credibility around your business but also helps in promotion.
- Contact Us Page It will be pointless if you have all the above-mentioned pages and have managed to make the customers interested in your products/services, and they cannot find any details to contact you. Hence, it is important to have your contact details (updated!) mentioned on your website for all the prospective customers to reach you.
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