The popularity of e-commerce businesses witnessed a swell when Amazon launched its website back in 1995. While it’s true that a lot has changed since then, there’s one thing that has flourished – the preference and need to shop from online stores. Over the past few years, e-commerce has indeed emerged as an indispensable part of the worldwide retail framework.
If you are also a part of this industry, it would be wise to use different strategies to boost traffic to your ecommerce website and increase conversions. For instance, you can create a sales campaign to attract new customers and convert existing ones into loyal buyers. Below, we have listed a few things you need to consider while launching a sales campaign on your ecommerce website.
Points to Consider While Launching a Sales Campaign on Ecom Website
1. Plan an Appropriate Timing
Admittedly, sales and holidays make a great pair. Customers eagerly wait and look forward to the holiday and festive season to leverage lucrative deals and heavy discounts. These times of the year are crucial for business owners as they bring a stampede of high-intent shoppers, driving significant increases in ecommerce traffic as well as conversion rates. Therefore, launching an effective sales campaign can be highly profitable.
However, do not restrict yourself to the holiday season. You can run sales campaigns during some other favourable times like weekends as well and attract a good number of customers.
2. Decide on the Type of Sale That You Want to Run
To decide on the kind of sale you want to run, you need to determine the sale’s duration and the customer’s rewards. You can consider thinking about what the customers would require to commit, feel confident and be satisfied with their purchase.
Some of the options that you can consider for your sales campaign are:
- Discounted price
- Product-specific discounts
- “Buy A, Get B” offers
- Free shipping coupon
3. Prepare the Website for a Sale
After deciding on the sales promotion campaign, proceed to prepare your website for sale. For that, you can:
- Create a sales page
- Add a banner to your website
- Put ribbons on discounted items
- Add a countdown for your sale
And now you are all set to take your sales campaign live.
Keep it Going
Do not just create a sale, launch it on your website and forget about it. You need to remind people about it at frequent intervals. This does not mean a daily reminder, instead, a sensible nudge every few days by posting on your social media channels can suffice.
And, as you reach the end of your sale, remind your shoppers about the last-minute deals via email or banner on your Facebook page and website homepage. These gentle reminders can create a sense of urgency and push your buyers to make a purchase. Thus, increasing the chances of conversions and sales.
We hope this article was helpful and insightful for you.
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